Near and RECUR to Make Building on Web3 Easy for Web2 Brands 

Near Foundation is excited to announce a new integration with RECUR, a  Web3 platform helping major enterprises launch innovative, digital collectible experiences. With RECUR Builder, an enterprise-grade SaaS, the company is making it easier than ever for projects of all sizes to seamlessly build, scale, and integrate Web3 experiences into their existing products, marketing stack, video games, and more. 

By using RECUR Builder, Web2 brands and other projects can develop on-chain branded experiences that enable the purchase, collection, and resale of digital projects and collectibles, like NFTs and beyond. Beloved brands like Paramount, Hello Kitty, and Nickelodeon currently work with RECUR to create chain-agnostic, bespoke experiences that make NFTs accessible through user-friendly experiences. 

Near’s partnership with RECUR is part of its Web2.5 strategy, functioning as a bridge between the Web2 and Web3 worlds. This new integration will enable Near users to purchase, trade, and engage with RECUR’s extensive roster of licensed intellectual property, along with participation in upcoming mints and the option of ecosystem partnerships and NEAR-native mints.

Building and scaling Web3 experiences

RECUR prides itself on helping businesses and creators to build, distribute, and manage Web3 experiences at scale with enterprise-level tools. With a polished and super user-friendly interface, first-time buyers can purchase NFTs from major global and upcoming brands alike. With a Near Wallet, users can buy NFTs using credit cards, Apple Pay, Google Pay, and crypto (BTC, ETH, USDC). 

 “We are delighted to partner with Near to bring more Web2 companies into the world of Web3, supporting enterprises and fans with future-proof solutions via the RECUR platform,” says Zach Bruch, CEO of Recur. “We have always been passionate about building the future of web3 for everyone, and building alongside partners like Near is a crucial part of that journey.” 

Marieke Flament, CEO of Near Foundation, noted that this partnership with RECUR is part of a larger commitment to making Web3 more accessible for everyone. 

“[We] are excited about partnering with RECUR to empower brands and fans as they invent and explore new digital experiences,” says Flament. “Finding ways to make Web3 more user-friendly is a key part of unlocking the magic of this new chapter, and we believe this partnership with RECUR helps us to do that for many around the globe.”